Why creative press relations are more important than ever for the hotel and tourism industry in the age of AI – and how businesses will be found by potential guests in the future.
Content overload – how not to get lost in the crowd?
Artificial intelligence now programs entire websites, creates social media posts, and produces content at lightning speed. Much of what we see every day is now AI-generated and therefore “fake.” At the same time, Google is changing the visibility of paid ad campaigns, and hoteliers fear that this will result in fewer bookings via this important channel in the future. The question is therefore more relevant and pressing than ever: “Who will future guests even find in this flood of content – and by what means?”
In tourism, it's not just about who shows the most beautiful pictures and posts them every day
Visibility comes when content is relevant—for guests and for search engines. Press relations are therefore not just an “advertising tool,” but a strategic lever in digital competition. If an article is published in a strong medium (whether print or online) and then integrated into the company's website, a valuable link is created. This not only increases visibility on Google, ChatGPT & Co, but also strengthens the image – and leads to relevant bookings. Journalistic content in particular fulfills all the criteria that are crucial for long-term visibility and relevance on Google & Co. But good press work is not a product of chance – it requires experience, journalistic flair, and a network that works.
That's exactly what Comma brings to the table
We combine media relations and tourism marketing with the latest expertise in AI. While others focus on mass appeal, we ensure that real stories end up in real media. And that's exactly what makes the difference today.
Press contact: Comma GmbH
Liechtensteinklammstraße 50b
A-5600 St. Johann im Pongau
+43/6412/20805
office@comma.info
