PR in the restaurant industry

Restaurateurs, manufacturers, and hoteliers know – and they are all true professionals at it – that guests appreciate a good product. But the story behind it is also part of the holistic enjoyment experience. To attract attention in advance, forward-thinking restaurateurs bring in PR professionals. Because what one person creates with culinary sophistication on a plate or in a glass, another serves up with communication expertise and a coordinated storytelling strategy for the media and target group. LifelikePR is a renowned PR agency for beverages, fine dining, and the hotel industry. Based in Salzburg, the culinary-savvy PR agency has been communicating on behalf of its clients in Austria and Germany since 2013.

“The truly great thing about our work is that we get to work with absolute top professionals. Whether beverage manufacturers, hoteliers, or chefs: our customers bring perfection in taste to the plate or into the glass. The range of creations is endless, and yet they all have one thing in common: they evoke genuine emotions”, Tina Jochmann (LifelikePR).

“As a PR agency, our job is to reduce this emotion – sometimes refreshing, sometimes calming, cooling, warming, or harmonizing, sometimes simple or extravagant – to its smallest common denominator”, reveals Jochmann. She is talking about the “essence” of culinary communication, so to speak. This is how Life-Like PR defines the brand essence, recognizes the vision behind the product, and can communicate its potential to the target group via the media using strategy, content, and good storytelling. The result is comprehensive media coverage, plenty of talking points, and numerous guests who are not only hungry or thirsty, but first and foremost curious about the culinary experience.